Understand people first, then design for them.
Twenty years in, it's still the approach that holds up. I lead designers through the hardest part, when the problem is still half-defined.
Human-centered, research-driven, AI-fluent, and in that order.
See the case studies
UX leader
I lead UX teams across timezones and complicated org charts, and keep the work pointed at what users actually need.
Rooted in craft
I came up through design and front-end development, and I lead design better because of it. I never want to stop making things.
Designer's advocate
I see people where they are, and help them into their next role. I remove obstacles, and let them focus on the work.
Organizations
- Planet Express
- Why are you peeking?
- Weyland-Yutani
- Umbrella Corporation
- Tyrell Corporation
- Aperture Science
- Zorg Industries
- ENCOM International
- Metacortex
- HUD FHA
- USSF STARCOM
- NYC HRA & MOCJ
- Viacom
- Royal Caribbean
Most recent work sits under NDA. Those entries are abstracted to respect the NDA. The numbers and the lessons behind them are real.
Hard problems, and what the work changed.
The kind of complex, high-stakes work that doesn't leave room for error. Fortune 5 platform transformations, regulated environments, onshore and offshore teams.
- Mentoring
- Design systems
- Workshop facilitation
- Information architecture
- Cross-functional facilitation
- AI strategy
How I got here.
Two design firms, five years independent, then more than a decade leading UX inside a Big Four firm. Along the way I got good at the upstream work, proud of the designers I helped grow, and committed to designing with the people the work is for.
How I lead.
I stay calm when the ground moves.
I make the complex make sense.
I build the people I work with.
I advocate for the people I lead.